Can private sellers advertise directly on Rightmove?
Many sellers search for a way to advertise on Rightmove without handing over a percentage of their sale price. The key point is that private individuals do not normally upload their own listing directly to the major portals. Rightmove receives listings through approved estate agents, letting agents and property advertising partners.
That does not mean a seller must choose a high-street commission model. A fixed-fee online route can still give you professional portal exposure, while keeping you in control of the advert, enquiries and next steps.
How PropertyAdverts fits the route
PropertyAdverts helps sellers build a sales advert online, choose a package and complete the checks needed before publication. If you choose a package that includes Rightmove, the advert follows the eligible portal-submission route rather than trying to bypass portal rules.
You prepare the property information, photos, price and description. The dashboard keeps your package, documents and enquiries together, so the advert setup is more structured than sending details around by email.
What to prepare before choosing a package
Rightmove advertising works best when the property advert is complete and easy to trust. Buyers want the basics quickly: price, location, bedroom count, tenure, photos, floorplan where available, outside space, parking and clear room details.
During setup, check the address, property type, price and photo order carefully. If the advert needs ownership, identity or EPC evidence, handle that early so the advert is not delayed during review.
- Write a clear description that explains the property, not just a list of adjectives.
- Use bright, honest photos and lead with the image most likely to help buyers understand the home.
- Check the package features so you know whether Rightmove is included.
- Keep buyer enquiries in one place so follow-up is not lost across personal inboxes.
Fixed fee vs commission
The attraction of fixed-fee advertising is predictability. A traditional commission fee grows with the sale price, while a fixed-fee advertising package stays tied to the package you chose.
The trade-off is that you take a more active role. You may handle viewings, buyer questions and offers yourself. For confident sellers, that control is exactly the point: wide online exposure without a sale-price percentage charge.
Next step
If your goal is Rightmove exposure, start by building the advert and comparing the package options. Choose a Rightmove-inclusive package only when that wider portal reach is worth the extra cost for your sale.
Ready to create a sales advert? PropertyAdverts helps sellers prepare, review and manage fixed-fee portal advertising online.