This guide is the updated PropertyAdverts version of one of Visum's long-running Rightmove advertising articles. The question is still the same for sellers and landlords: can you advertise on Rightmove yourself, and what is the simplest fixed-fee route if you want Rightmove exposure without paying traditional estate agent commission?
Can private sellers or landlords advertise directly on Rightmove?
For UK residential sales and lettings, private homeowners and private landlords cannot usually upload a property advert directly to Rightmove themselves. Rightmove works with registered estate agents, letting agents, new homes developers and approved property advertising routes.
That means the practical route is not to bypass the portal. The practical route is to use an eligible agent or online property advertising service that can submit the advert correctly while you keep control of the parts you want to manage yourself.
Why Rightmove advertising still matters
Rightmove remains one of the best-known property search destinations in the UK. Buyers and tenants use it to compare homes, shortlist options, check prices and decide which properties are worth an enquiry.
That does not mean every property needs the most expensive package. It does mean that if you are comparing ways to sell or let online, you should understand exactly which portals are included before you pay.
How PropertyAdverts fits the route
PropertyAdverts helps customers advertise on Rightmove through fixed-fee sales and lettings packages where Rightmove is included in the selected package. You create the advert online, upload photos, choose the package and complete any required checks before publication.
The model is designed for people who want major portal exposure without a percentage commission. You can prepare the advert yourself, manage enquiries from your dashboard and add services such as EPCs, floorplans, tenant referencing or tenancy agreements only when they are useful.
Sales adverts: what to check
If you are selling, check whether your chosen sales package includes Rightmove, how long the advert runs for and what happens when it expires. First-time sales adverts also need the required identity and ownership checks, so the first payment is different from a renewal of the same advert.
- Choose a sales package that matches the portal reach you want.
- Prepare accurate photos, price, tenure and room details before review.
- Complete the required checks early so publication is not delayed.
- Use the enquiry dashboard to keep buyer conversations organised.
Rental adverts: what to check
If you are letting, Rightmove exposure depends on the lettings package selected. Some landlords start with core portal coverage, while others choose a Rightmove-inclusive package because they want wider tenant reach from the start.
- Make rent, availability and furnishing status clear.
- Explain parking, outdoor space, bills and any tenant criteria plainly.
- Use clear photos that show the current condition of the property.
- Add tenant referencing or tenancy tools after you have serious applicants.
How much does it cost to advertise on Rightmove?
The cost depends on the package and whether you are advertising a sales or rental property. PropertyAdverts shows the included portals in the package table before checkout, so you can compare the lower-cost options against packages that include Rightmove.
For sellers, it is also important to separate the first-advert cost from renewal cost. First sales adverts include the required verification work; renewals of the same advert are usually package-only unless new checks are required.
Fixed fee vs traditional commission
The main attraction of a fixed-fee online route is predictability. A traditional estate agency fee can rise with the sale price, while a fixed-fee advert package is tied to the package and extras you choose.
The trade-off is involvement. You may write more of the advert, check details carefully, respond to enquiries and arrange viewings yourself. For confident sellers and landlords, that control is the point: professional online exposure without handing over the whole process.
Before you publish
Rightmove exposure helps most when the advert itself is strong. Before choosing your package, prepare the details that buyers and tenants use to decide whether to enquire.
- A realistic asking price or rent based on comparable properties.
- Bright, honest photos in a sensible order.
- A description that answers practical questions instead of relying on generic adjectives.
- Accurate bedroom, bathroom, tenure, property type and location details.
- Supporting documents such as EPC, floorplan or ownership evidence where required.
Next step
If your goal is Rightmove exposure, start by comparing the package options for selling online or letting online. The right package is the one that gives your property the portal reach you need without paying for extras you do not need.
Ready to advertise? Create your property advert online, choose the package with the right portal reach and manage enquiries from your PropertyAdverts dashboard.