What to include in a property advert description

Why this matters

A useful property description is specific, honest and easy to scan. It should help the reader decide whether the property is worth viewing.

What to prepare

Start with the most important facts: location, property type, bedrooms, standout rooms, outdoor space, parking, transport links and anything unusual that affects suitability.

Practical checklist

• Use short paragraphs and plain English.
• Avoid exaggerated claims that cannot be supported.
• Mention practical details such as tenure, furnishing or availability where relevant.
• Do not include personal phone numbers, email addresses or social links in the advert text.

Next step

The goal is not to write the longest description. The goal is to remove uncertainty and encourage the right people to enquire.

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